A service mark is the same as a trademark, except that it identifies and distinguishes the source of a service rather than a product. http://www.uspto.gov/trademarks/basics/trade_defin.jsp .

It is used in the United States and several other countries to identify a service rather than a product.[1] When a service mark is federally registered, the standard registration symbol ® or “Reg U.S. Pat & TM Off” may be used (the same symbol is used to mark registered trademarks). https://en.wikipedia.org/wiki/Service_mark

The following credentials (Service Marks) have been registered with the United States Patent and Trademark Office by the American Holistic Nurses Credentialing Corporation (AHNCC).

Service Mark Registration Date Level of Certification
HN-BC® 8/12/2014 Holistic Nurse Board Certified (Basic Holistic Nursing, Non-Baccalaureate-in-Nursing)
HNB-BC® 8/26/2014 Holistic Nurse Baccalaureate Board Certified (Basic Holistic Nursing, Baccalaureate-in-Nursing)
AHN-BC® 8/19/2014 Advanced Holistic Nurse Board Certified (Advanced Holistic Nursing, Graduate Degree in Nursing)
APHN-BC® 8/19/2014 Advanced Practice Holistic Nurse Board Certified (Advanced Practice Holistic Nursing with Prescriptive Authority)
NC-BC® 8/12/2014 Nurse Coach Board Certified (Nurse Coaching)
HWNC-BC® 8/12/2014 Health and Wellness Nurse Coach Board Certified (Holistic Nursing, Health and Wellness Nurse Coaching)

NOTE: HWNC-BC® is a nurse coach credential and can be used instead of NC-BC® if you are actively certified as both holistic nurse and nurse coach. (You can use both holistic nurse and nurse coach credentials.) If you are actively certified as both and need an HWNC-BC® certificate to replace your NC-BC® certificate, please contact us at info@ahncc.org.

AHNCC provides accreditation services, namely, developing and administering standards and procedures for certifying professionals in the field identified; Testing, analysis, and evaluation of the knowledge, skills and abilities of others for the purpose of certification and re-certification.

These Service Marks indicate that the holder has earned the right to display the credential (Service Mark), and may continue using the Service Mark as long as the certification is current and active. At retirement, a certificant may apply for Retired status.