A service mark is the same as a trademark, except that it identifies and distinguishes the source of a service rather than a product. http://www.uspto.gov/trademarks/basics/trade_defin.jsp .

It is used in the United States and several other countries to identify a service rather than a product.[1] When a service mark is federally registered, the standard registration symbol ® or “Reg U.S. Pat & TM Off” may be used (the same symbol is used to mark registered trademarks). https://en.wikipedia.org/wiki/Service_mark

The following credentials (Service Marks) have been registered with the United States Patent and Trademark Office by the American Holistic Nurses Credentialing Corporation (AHNCC).

Service MarkRegistration DateLevel of Certification
HN-BC®8/12/2014Basic Holistic Nursing, Non-Baccalaureate-in-Nursing
HNB-BC®8/26/2014Basic Holistic Nursing, Baccalaureate-in-Nursing
AHN-BC®8/19/2014Advanced Holistic Nursing, Graduate Degree in Nursing
APHN-BC®8/19/2014Advanced Practice Holistic Nursing with Prescriptive Authority
NC-BC®8/12/2014Nurse Coaching
HWNC-BC®8/12/2014 Holistic Nursing, Health and Wellness Nurse Coaching

AHNCC provides accreditation services, namely, developing and administering standards and procedures for certifying professionals in the field identified; Testing, analysis, and evaluation of the knowledge, skills and abilities of others for the purpose of certification and re-certification.

These Service Marks indicate that the holder has earned the right to display the credential (Service Mark), and may continue using the Service Mark as long as the certification is current and active. At retirement, a certificant may apply for Retired status.